Google Ads Traffic & Leads Package
Delivered by Gumleaf Digital. Get your business in front of customers who are ready to buy right now. While SEO takes time to build, Google Ads places your business at the very top of Google instantly. You only pay when a customer actually clicks on your ad to visit your website or call you.
What's Included in Your Package
Strategic Campaign Build (One-Time Setup)
- ✓Competitor & Market Research: We analyse what your local competitors are bidding on so we can build a smarter, cheaper campaign.
- ✓Buying-Intent Keywords: We find the exact terms people type when they want to buy today, preventing your budget from being wasted on accidental clicks.
- ✓Compelling Ad Copywriting: We write 3–5 different versions of your text ads to see which headlines attract the most customer clicks.
- ✓Tracking & Conversion Setup: We set up a hidden tracking code on your website. This ensures we track every single phone call, form fill, or sale generated by the ads so you know your exact return on investment.
Ongoing Monthly Performance Management
- ✓Negative Keyword Filtering: We constantly monitor your account to block wasteful search terms, for example making sure you do not pay for clicks from people looking for “free” services or “jobs”.
- ✓Bid & Budget Optimisation: We adjust your bids daily to ensure you get the absolute most clicks and phone calls for the lowest possible cost.
- ✓Ad Testing & Refreshing: We pause ads that aren't performing well and replace them with fresh text to keep your results high.
- ✓Monthly Performance Report: A simple, jargon-free monthly summary showing exactly how much you spent, how many people clicked, and exactly how many leads Gumleaf Digital generated for you.
Your Investment
Step 1
One-Off Account Setup
$650 + GST
Covers the complete strategy, keyword research, tracking setup, and ad creation.
Step 2
Monthly Management
$550 + GST / mo
Covers the daily optimisation, fraud prevention, and monthly reporting.
Step 3
Your Google Ad Spend
You choose (paid to Google)
You set your own daily budget, e.g. $20/day or $600/month. Google charges your card directly for the clicks you receive; we help you pick the right budget for your industry.
Questions we get asked
What does it cost?
Two fees to us, and one to Google. A one-off account setup is $650 plus GST, ongoing management is $550 plus GST a month, and your ad spend is paid directly to Google on your own card. We never mark up your ad spend.
How much should I put into ad spend?
You choose, and we help you pick a starting figure based on what your competitors are bidding. As a reference point, businesses often start somewhere around $20 a day, which is roughly $600 a month. You can raise or lower it at any time.
Is the management fee separate from the ad spend?
Yes, and it is worth being clear about. The $550 a month pays for the daily optimisation, wasted-click filtering and reporting. The money that actually buys clicks goes to Google separately. Some agencies blur these together; we do not.
How is this different from SEO?
Google Ads puts you at the top of the results today, for as long as you keep paying. SEO takes months to build but keeps working when you stop spending. Ads suit businesses that need enquiries now, or that want to test whether the demand is there before committing to a longer SEO effort.
How do you stop me paying for clicks I do not want?
Negative keyword filtering, monitored continuously. A plumber should not pay for someone searching for plumbing apprenticeships or DIY guides. Blocking those searches is one of the biggest differences between an account that is managed and one that is left running.
Do you need my existing Google Ads account?
We can work with an existing account or build a new one. If you already have an account with spend history, keeping it is usually better because that history carries some weight with Google.
Areas we work in
We run Google Ads for businesses across Sydney’s North West and Western suburbs. Location targeting matters for local campaigns, and these are the areas we work in:
Box Hill · Rouse Hill · Kellyville · Marsden Park · Riverstone · Schofields · Quakers Hill · The Ponds · Rooty Hill · Kenthurst · Annangrove · Gables · Oakville · Kellyville Ridge
Ready to Start Getting Clicks?
Contact the team at Gumleaf Digital to get started.
Not ready to talk yet? Start with a free audit of your Google Ads account: plain-English findings in 3 business days, and the report is yours to keep either way. Get My Free Audit →