Social Media Advertising for Local Businesses
Delivered by Gumleaf Digital. Put your business in front of the right people in your area on Facebook, Instagram, LinkedIn and YouTube. Search ads reach people who are already looking for you. Social ads reach them before they search, based on where they live, what they do and what they are interested in. You set the budget, and the platforms only charge for the ads they run.
What's Included in Your Package
Campaign Build (One-Time Setup)
- ✓Audience & Platform Planning: We work out where your customers actually spend their time, whether that is Facebook and Instagram for local households, LinkedIn for business buyers, or YouTube for people researching a bigger purchase.
- ✓Local Audience Targeting: We target by suburb, distance, age, interests or job title, so your budget goes to people who can actually become customers.
- ✓Ad Graphics & Copywriting: We design the ad graphics and write several versions of the copy to test which one brings in the most enquiries. If you have video, we will use it.
- ✓Tracking & Pixel Setup: We install the Meta Pixel, LinkedIn Insight Tag and Google conversion tracking on your website, so every enquiry, call or sale from your ads is counted.
Ongoing Monthly Performance Management
- ✓Audience & Budget Optimisation: We move budget towards the audiences and placements that bring in enquiries, and away from the ones that do not.
- ✓Ad Testing & Refreshing: People stop noticing an ad they have seen too many times. We rotate in fresh graphics and copy before your results start to drop.
- ✓Retargeting: We show follow-up ads to people who visited your website or engaged with your page but did not get in touch.
- ✓Monthly Performance Report: A simple, jargon-free monthly summary showing what you spent, how many people saw and clicked your ads, and how many enquiries came from them.
Your Investment
Step 1
One-Off Campaign Setup
$650 + GST
Covers audience research, tracking setup, ad graphics and copy, and building your first campaigns.
Step 2
Monthly Management
$550 + GST / mo
Covers ongoing optimisation, ad refreshes, retargeting and monthly reporting.
Step 3
Your Ad Spend
You choose (paid to the platforms)
You set your own budget. Meta, LinkedIn and Google charge your card directly for the ads they run; we help you choose a sensible starting budget for each platform.
Questions we get asked
What does it cost?
Two fees to us, and one to the platforms. A one-off campaign setup is $650 plus GST, ongoing management is $550 plus GST a month, and your ad spend is paid directly to Meta, LinkedIn or Google on your own card. We never mark up your ad spend.
Which platform should I advertise on?
It depends on who buys from you. Facebook and Instagram usually suit businesses selling to local households. LinkedIn suits businesses selling to other businesses, where you need to reach people by job title or industry. YouTube suits products and services people research before they buy. We recommend where to start during setup, and many businesses begin with one platform before adding another.
How much should I spend on ads?
You choose, and you can change it at any time. We help you set a sensible starting budget for each platform, then adjust it once we can see which ads are bringing in enquiries. LinkedIn clicks usually cost more than Facebook and Instagram clicks, so the right budget depends on the platform as well as your goals.
Do you create the ads?
Yes. We design the ad graphics and write the ad copy. We do not produce video, but if you have video footage or reels, send them through and we will use them in your campaigns.
How is this different from Google Ads?
Google search ads reach people who are already searching for what you sell. Social ads reach people before they search, using their location, interests and job details. Many businesses use both: social ads to get known locally, and Google Ads to catch people who are ready to buy.
Do you need access to my pages and ad accounts?
Yes. We request partner access through Meta Business Suite, LinkedIn Campaign Manager or Google Ads. You stay the owner of your pages, ad accounts and audiences, and you keep them if you ever stop working with us.
Areas we work in
We run social media advertising for businesses across Sydney’s North West, Western Sydney and the Hawkesbury. Social ads can be targeted down to individual suburbs, and these are the areas we work in:
Box Hill · Rouse Hill · Kellyville · Marsden Park · Riverstone · Schofields · Quakers Hill · The Ponds · Rooty Hill · Kenthurst · Annangrove · Gables · Oakville · Kellyville Ridge · Parklea · Kings Langley · Windsor · South Windsor · Pitt Town · Vineyard
Ready to Reach More Local Customers?
Contact the team at Gumleaf Digital to get started.
Not ready to talk yet? Start with a free audit of your marketing: plain-English findings in 3 business days, and the report is yours to keep either way. Get My Free Audit →